The objective of this project was to raise the awareness of LinkedIn with fee earning lawyers and business development and marketing team members at Mills & Reeve Solicitors. Over a period of four weeks, workshops were presented by Steve Phillip, from Linked2Success and Sharon Bekker, from Mills & Reeve at five of the firm's law offices in London, Manchester, Leeds, Norwich and Cambridge.
"Steve is a very engaging speaker, who managed to make a subject many people find a bit daunting come across as both interesting and easy to pick up. He has a good understanding of the professional services sector and the training on how to use LinkedIn as part of your personal and professional networking activities and how to use it to build and enhance relationships is both inspiring and informative. He is a pleasure to work with."
Digital Marketing Manager - Mills & Reeve Solicitors
The outcome of this project helped successfully raise awareness, amongst lawyers and business development and marketing teams, of the benefits of using LinkedIn to attract new client instructions to the firm, as well as how to enhance personal professional networks for all who have a responsibility for business development at the law practice Mills & Reeve.