How To Apply Advanced Search Techniques Using The New Look LinkedIn

  • by Steve Phillip
  • 26 Feb, 2017

How to use Boolean search operators to target your ideal LinkedIn connections

A number of LinkedIn users are bemoaning the loss of LinkedIn's Advanced Search feature, which has now moved to its Sales Navigator platform. The reality is that less than 15% of LinkedIn members actually used Advanced search and many had no idea it even existed.

Your new look LinkedIn, in its basic non-premium version, has a simple keyword search bar at the top left side of your account page. If you know how to apply a number of advanced, yet simple Boolean search methods then LinkedIn will allow you to create a list of your ideal prospects, whilst eliminating any search results which are not of value to you.

The image at the top of the page displays some basic and the most commonly used Boolean search operators. For example, if I'm wanting to search for someone who is a "Managing Director", by placing speech marks around both words ensures that the top search results, which appear, only include those of Managing Directors and not those job titles that simply contain the word Director or the word Managing, such as Managing Partner for example.

Using words such as OR, AND and NOT (always capitalised) allows you to search for people, jobs, companies, groups or other requirements with alternative results such as Director OR Owner AND Packaging but NOT Logistics.

This week, I have provided this short video (under 10 minutes), which demonstrates how to apply advanced search techniques, using Boolean, on the new look LinkedIn, so you can find more of the right customers for your business.

LinkedIn may have changed how it looks and some of the new features might take you a little while to get to grips with or even re-learn. However, when it comes to reaching out to locate, connect and attract new customers to your business, then there's still little to rival this platform for free.

Many thanks for viewing my post and would you please share it with anyone you feel would benefit from the advice provided.

If you have any private questions on the subject matter you can connect with me on LinkedIn and send me a message, or else you’ll find my contact details on my LinkedIn profile uk.linkedin.com/in/stevephillip .

You can also follow me on Twitter at  https://twitter.com/Linked2Steve

For details of my LinkedIn and social selling training programmes click here now

by Steve Phillip 06 Aug, 2017

Engagement is a word you'll hear quite a lot when it comes to using LinkedIn and other social media but what does engagement really mean and how do you know if you are being engaging online or not?

Among other definitions, the English Oxford Dictionary suggests that the verb 'To engage' means to occupy or attract (someone's interest or attention) or involve someone in (a conversation or discussion). When you examine your most recent LinkedIn posts do you feel they occupied or attracted anyone's attention and when was the last time you got involved in a conversation (N.B a conversation is not sending a thumbs up reply or a standard LinkedIn response message) with another LinkedIn user?

by Steve Phillip 10 Jul, 2017

Any infection will lay you low and if that illness continues for more than a few days, there's always a risk, in some instances, that it could become terminal. Many small to medium sized businesses experience a particular type of infection that if not treated will first paralyse that business and in time take such a hold that the outcome is the death of that company.

Last week I met with a sales director to discuss LinkedIn training and I how could help that organisation's sales team develop a continuous pipeline of potential new clients.

As the sales director read through my proposal, he came to a list of the clients I had worked with to date; firms like FedEx, the British Red Cross, Toyota GB, Deloitte, Oxford Brookes University and many others. He turned to me and said "There's some pretty big names here. How did you get to work with these firms?" . I replied with a slight smile and one word, "LinkedIn" .

by Steve Phillip 05 Jul, 2017

1 in every 5 parents think that there are no age requirements for joining a social media site and most parents in the UK have no idea whether their children are old enough to have a social media account.

by Steve Phillip 12 Jun, 2017

I got cross this week, mainly cross with myself I must say. On Thursday, I'd set some time aside, late in the day, to carry out my usual LinkedIn and social selling activities, when I received a scheduled call from a client.

I’d kind of expected the call to last 15 minutes or so and when, 45 minutes later, we were still talking, I began to realise that my social selling window had rapidly diminished.

After 20 minutes, I knew I’d missed the boat, as far as engaging with my network for that day was concerned and I   was   cross for 2 reasons; one because I knew I was clock watching and after 20 minutes or so, not giving my client the full attention he deserved and 2, because I knew that I should not have left my social selling activity until the last job of the day!

by Steve Phillip 29 May, 2017
Have you ever found yourself thinking   "I'd like to send that person a LinkedIn connection request"   and instead, you hesitate and think better of it? Are there moments when you want to leave a comment on someone else's post but a mild level of stress builds up inside and you quickly move your fingers away from the keyboard? Do you have some great insight that you'd like to share with your LinkedIn network but the very thought of posting an update, let alone writing an article, fills you with dread? If you experience any of these traits, then welcome to Parapet Syndrome!

'Putting your head over the parapet' is a term with various definitions, some of which include:   to do something that may cause people to criticise you; to be brave enough to state an opinion that might upset someone; to do or say something you think is important even though it may have bad results.   Each of these examples involve taking a risk, where the outcome could be a level of physical or mental pain for person sticking their head over the parapet.

by Steve Phillip 15 May, 2017
In the new age of social selling, if you keep on doing what you've always done, you will not achieve what you used to get.

There are few things that annoy me more than a cold call, which interrupts my morning, my routine, my thought process and my equilibrium. You'd think by now that I would be disciplined enough not to answer such a call, especially when I'm in the middle of doing something 'important' but no, like you possibly, I kid myself that this unrecognised number could be my next most valuable client. Of course it isn't - instead it's Mike from an insurance company asking me if I have time to discuss my options for health cover.

After 2 minutes of Mike trying to convince me to spend "just 10 minutes" with him on the phone to discuss how I might protect myself and my loved ones from the devastating consequences of leaving my health to chance, I manage to release myself from our call and attempt to get my head back into the business proposal I was writing before Mike intruded on my time.
by Steve Phillip 02 May, 2017

If you’re reading this post, the chances are you’re a parent, with a child or children who attend school and if you’re not, then you probably know someone who is. If you are a teacher then you're probably wondering why I'm providing parents with advice about how to criticise you? If so, then please read on and be reassured.

Rarely, these days, does a week go by, when we don’t hear coverage on the news about cases of online bullying. You’d be forgiven for thinking that this phenomenon, tagged as ‘cyberbullying’, is mainly aimed at children, such as the tragic story of 14 year old Megan Evans , from Millford Haven, who, in February 2017, was driven to take her own life, following a consistent campaign of cyber-bullying on the social media site Snapchat.

Such stories are particularly heart breaking when they involve children. Equally concerning though is the increase with which teachers are on the receiving end of similar bullying and abuse and often from the parents of the children they teach.

The National Association of Head Teachers (NAHT) receives hundreds of calls every week from teachers who are being ‘cyberbullied’ The majority of such complaints are about parents using websites and social media, in particular, to attack those they entrust with their childrens’ education.

This week, the media has emphasised the problem of inappropriate online posts by singling out some of the top web and social media sites for failing to do enough to prevent illegal and hateful content being shared online.


by Steve Phillip 24 Apr, 2017
Are you exhibiting at a business market in the coming weeks? Perhaps you've organised your own conference or seminar and you're keen to ensure you achieve a high level of quality attendees?  Such events are great opportunities to network, attract new customers or partners and do business but only if you've prepared adequately.

Over the years, I've exhibited and been a keynote speaker at many business markets and conferences but it never fails to amaze me how so often companies fail to maximise their involvement at these events. Whenever I exhibit or speak, I never turn up without first letting the world and her dog know that I’m going to be there.

I’m always surprised when event organisers email to thank me for frequently tweeting my attendance at their event. Often I’m provided with a database of registered attendees and again, the organisers thank me for sending out an email to let these contacts know where they can find me on the day and in the process, of course, I end up indirectly promoting the entire event.
by Steve Phillip 12 Apr, 2017
One of the most common questions I'm asked is, "How much time do you spend on LinkedIn each day?" I soon see through this inquisitive probing of my own personal LinkedIn habits and recognise that what the questioner is really wanting the answer to is, "How much time will I have to spend on LinkedIn to win new business because, actually, I'm very busy doing all kinds of other important stuff ?"
by Steve Phillip 30 Mar, 2017
Should you have a LinkedIn company page, what are the benefits? This particular aspect of LinkedIn is one I receive a lot of communications about. For many members, it seems that LinkedIn company pages are somewhat of an inigma; "what are they for, how do I use them, do I need one?"
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